Burton's Biscuit Co. has rolled out a new product under its Maryland brand in the UK.
Maryland Mix'ems feature a combination of textures and sweet flavours.
Go deeper with GlobalData
They are available in two variants: Toffee Popcorn, Caramel & Candy Shells; and Fruit Jellies & Candy Shells. Each packet contains nine cookies and has an RRP of GBP1.59 (US$2.45).
"Maryland Mix’ems offer a fun-filled combination of flavours and textures in every bite and will broaden the appeal of a brand that is already clearly established as the nation’s favourite cookie," said David Costello, Burton’s Biscuit Co.'s head of customer category management.
"It’s another example of Burton’s NPD leading the way with category-boosting products that attract shoppers to the fixture and drive incremental sales."
