Campbell Soup Co.-owned baby food manufacturer Plum Organics is expanding into adult snacking in the US with the launch of Plum Vida pouches.

The new line is available in three varieties: cherry berry beet ginger, pear kale spinach celery and pineapple carrot mint. The range features Plum’s well-recognised spouted pouch.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Each five-ounce pouch contains three grams of fibre and between 70-90 calories. The products are all USDA-certified organic and Non-GMO Project Verified.

The range is available at Target stores throughout the US with an RRP of US$1.99 per pouch or $6.99 for a pack of four. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact