Campbell Soup Co.-owned baby food manufacturer Plum Organics is expanding into adult snacking in the US with the launch of Plum Vida pouches.

The new line is available in three varieties: cherry berry beet ginger, pear kale spinach celery and pineapple carrot mint. The range features Plum’s well-recognised spouted pouch.

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Each five-ounce pouch contains three grams of fibre and between 70-90 calories. The products are all USDA-certified organic and Non-GMO Project Verified.

The range is available at Target stores throughout the US with an RRP of US$1.99 per pouch or $6.99 for a pack of four. 

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