A&P Canada, a subsidiary of retailer Metro Inc, has launched its “Leave it Greener” campaign to boost environmental awareness among shoppers.
The marketing programme covers A&P, Dominion, Ultra Food & Drug, The Barn and Loeb stores.
Display cards will be positioned in aisles, highlighting eco-friendly products, with a “How we’re helping…” message, in a bid to draw customers to eco-friendly initiatives such as products made with 100% recycled material.
“As a company, we are making a commitment to act responsibly towards the environment,” said Serge Boulanger, vice-president, marketing, Metro Inc. “Through our Leave it Greener platform, we can help educate consumers about what they can do, so that they can adopt more eco-friendly behaviour.”
To create environmental awareness around children, A&P Canada also launched a reusable bag contest for children in the spring.
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus