The Big Gulp soft drink marketed by the convenience store giant 7-Eleven actually contains less product than advertised, according to an unemployed Calgary man who says that he discovered the soda shortfall while messing around one day.
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Keith Alexander told the Calgary Sun: “To be exact they were 79.6 ml, or about six cents a cup, short.
“They’d been that way across the country for the last four years at least and they’ve basically been ripping us off.”
Looking at the bigger picture, the 55 7-Eleven convenience stores in Calgary that each sell between 50 and 60 Big Gulps every day are saving the company around C$66,000 (US$42,781) a year with the shortfall.
Trish Lee, a spokeswoman for 7-Eleven Canada, told the paper that the company is aware of the mistake and will take a dime off the price of all Gulp products at least until the end of June to apologise to consumers.
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