Canadian frozen desserts maker CoolBrands International has announced that it has entered into a licensing agreement with Binney & Smith to expand the Crayola crayon brand into the food category.
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The partnership is aimed at creating a line of frozen novelties including bars, sandwiches, cones, sundaes and shakes. In addition, CoolBrands will develop Crayola branded frozen desserts in prepackaged containers ranging in size from pints to gallons. The companies said the desserts will have “better for you” qualities.
“Food has been a major initiative for us this year, and we are excited to have CoolBrands join the Crayola family of food licensees,” said Diane Baldovsky, associate manager, global licensing at Binney & Smith.
CoolBrands will launch the line early next year.
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