Heinz Canada, the local arm of the US food giant, is to release a new 30-second television advert for its flagship Ketchup on Monday next week.
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The commercial is aimed at mothers with children aged between eight and 12 years, and communications manager Anna Relyea explained that it is called “Duck”, as it depicts a small boy who only successfully manages to feed a duck with a French fry after it has been dipped in Ketchup.
Part of a C$2m campaign created by Toronto-based Leo Burnett, the advert will run until September.
The tagline is “It’s just the not same without it”.
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By GlobalData
