Heinz Canada, the local arm of the US food giant, is to release a new 30-second television advert for its flagship Ketchup on Monday next week.

The commercial is aimed at mothers with children aged between eight and 12 years, and communications manager Anna Relyea explained that it is called “Duck”, as it depicts a small boy who only successfully manages to feed a duck with a French fry after it has been dipped in Ketchup.

Part of a C$2m campaign created by Toronto-based Leo Burnett, the advert will run until September.

The tagline is “It’s just the not same without it”.