Loblaw has unveiled a new supermarket banner, Le Marché, which will be rolled out to its Provigo chain in Quebec this summer.
The Le Marché format will include an “enhanced assortment” of fresh products, a new “fast-paced” checkout service and a broader selection of regional products. The stores will also offer in-store aged beef, on-site baked bagels a juice bar and a speciality cheese wall, the company said.
Go deeper with GlobalData
“Their sleek design and unique ambiance will also help create a totally new shopping experience for customers,” Loblaw claimed.
The roll out of the new banner will begin in Montreal, which the group’s Kirkland and Sherbrooke stores being converted next month. A total of seven stores will be part of the initial launch phase.
Loblaw is working on a plan to revitalise its Quebec operations, including a new promotional focus, the appointment of a locally based management team and a franchise programme.
