Canadian grocery retailer Loblaw is running a “Switch and Save” event to promote its President’s Choice private label.
Loblaw will be promoting some 100 of its own-label products through the event.
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The company cited its President’s Choice Chocolate Chip cookie, claiming that the line contains over 50% more chocolate than the leading national brand, but costs less.
Julija Hunter, vice president, public relations for Loblaw, said: “With the Switch and Save event, customers can shop and compare over 100 President’s Choice products store-wide ranging from products like orange juice, coffee and pet food to select PC Home products. We stand strong behind our products, so much, that we provide a satisfaction guarantee.”
The move echoes a similar campaign run by Sainsbury’s last year where the UK retailer pitted its own-label products against branded lines.
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