McCain Foods has further publicised its commitment to the removal of trans fat with a full-page newspaper ad. The large New York Times announcement trumpeted the Canadian company’s plan to cease using trans fat, just as the city plans to disallow trans fat in restaurant foods. “Zero grams trans fat is good for consumers and for business,” reads the ad.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The world’s largest producer of frozen French fries began the changeover to zero grams trans fat in 1993, and has followed up with several product launches. All McCain’s retail French fry and potato products contain zero grams trans fat as do over 50 of its foodservice sector products. All of its foodservice potato products will be trans fat free within one year.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now