Canadian retailer Metro Inc has flagged up its value credentials, with the introduction of its Red Flag Value programme.

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Responding to increasing demand for value from cash-strapped shoppers, Metro yesterday (5 February) unveiled the scheme, which is designed to highlight the different ways shoppers can make in-store savings.
 
“Everyone is feeling the pinch in this economy,” said Serge Boulanger, vice-president, marketing.


“Our Red Flag Value program is designed to ensure that some of our highest-quality products are available to our valued customers at very reasonable prices. Why choose between restaurant quality and grocery store prices when you can have both?”


The Red Flag Value program highlights weekly in-store promotions and offers “three ways to save”. Weekly flyers will showcase Red Flag Value in-store promotions, a greater emphasis will be placed on private label and Air Miles collectors will be able to redeem miles earned at Metro for free groceries.


Metro said that it would be rolling the promotion out across its Ontario store base.

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