Canadian firm One Degree Organic Foods has entered the cereal category with the launch of a line of veganic, sprouted, non-GMO cereals.
The organic bread-to-seed manufacturer said the new line includes Ancient Grain O’s, Ancient Grain Flakes, Ancient Maize Flakes, Brown Rice Cacao Crisps and Brown Rice Crisps. Three of the varieties are gluten-free, the group added.
One Degree Organic Foods offer fully-traceable products, with technology that allows consumers to track each ingredient to its origin.
“As we considered opportunities to expand our product offerings, cereal seemed a natural fit, sharing many of the same ingredients found in our breads, flours and seeds,” said Danny Houghton, vice president of marketing and sales for One Degree Organic Foods.
“Our goal is to provide healthy food with traceable ingredients so customers know what they are eating and understand the related benefits of each meal. One Degree Organic Foods’ cereals are no exception. All ingredients are 100% veganic and traceable to their family farm of origin.”
The cereals will go on sale in “select” retailers in Canada and the US, the company said.