Frito-Lay, PepsiCo’s snacks arm, has unveiled its 100% compostable chips bag for the SunChips brand.
The move, announced yesterday (3 February) but first mooted back in April, is a “world first”, the company claimed, and will change the way consumers “hear, see and think about product packaging in the future”.
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From next month, SunChips packaging in Canada will be made from more than 90% renewable, plant-based materials.
The package will break down into compost in a hot, active compost pile in around 14 weeks.
The company even said the new packaging had a “unique sound”, which it dubbed “the sound of green”.
“In order to continue to cut our environmental impact as a company, finding sustainable packaging solutions was a must,” said Marc Guay, president of Frito Lay Canada.
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