Agricultural groups in Quebec want coercive legislation for Canadian retailers to promote local products.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Quebec’s Union of Agriculture Producers (UPA) represents some 44,000 producers, and appealed to a government commission on Quebec agriculture for protections from foreign competition.


UPA chief Laurent Pellerin outlined producers’ recommendations: tighter controls over products offered in Quebec; forcing government institutions to source locally; ensuring local products are marketed more aggressively; and a regulatory and surveillance agency to guarantee space for Quebec products on store shelves.


“Free markets are a false ideal,” said one union leader,


A representative for Canada’s Council of Grocery Distributors dismissed most suggestions outright. Robert Cloutier said the proposals “favour producers over consumers”, while harming retailers with measures contrary to free competition.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Also suggested was a C$15m (US$14.5m) plan to develop new markets and get more Quebec produce in national private-label brands.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact