SunOpta has appointed Tetra Pak executive Hendrik Jacobs to the post of president and chief operating officer.

Announcing the move, SunOpta highlighted Jacobs’ experience of international sales, marketing, innovation and strategic development. Jacobs was most recently cluster VP for North Europe at Tetra Pak.

SunOpta CEO Steve Bromley said the appointment would help SunOpta as it looks to expand its “commercial development and innovation priorities” and align its operating segments to markets and customer segments serviced.