Canadians are able to identify “healthy” snack options, but do not always reach for them at snack-time, a survey has suggested.

A full 84% of respondents snack regularly and half of respondents said they eat in between meals at least once a day, the study, carried out by pollsters Ipsos, suggested. 

The top healthy snack choice listed was whole grain cereal with 82% of those asked consuming such products.

However, when asked about their own snack choices of the past week, 65% listed fruit, followed by the so-called unhealthier option of crisps (48%) and candy, chocolate or cookies (39%).

The IPSOS study says more than a third claim to feel guilty when they snack, and most of it is done in the latter part of the day, with a quarter of respondents snacking just before bed.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData