Unilever Canada announced today that it will establish a state-of-the-art consumer call center in Saint John, New Brunswick to provide an interactive consumer enquiry service for both Unilever Canada and many of its Unilever U.S. sister operations.

The call centre, which will address consumer product-related enquiries through telephone, mail and Internet, will create 75 positions by 2002 and is expected to have a total employment of 125 people by 2005.

Working with the New Brunswick government, Unilever chose the Saint John location because of the positive economic climate in the province, quality labour force, bilingual capacity, and excellent telecommunications support.

“We are delighted that Saint John will be the home of our new consumer call centre serving the consumer product-related enquiries of many of Unilever’s businesses throughout North America,” said Kevin Boyce, President of Unilever Canada.

The Saint John centre will handle expected growth in call centre needs for Unilever in North America. The New Brunswick location offers Unilever not only a qualified work force and excellent telecommunications support, it also provides significant operating cost savings compared to other potential locations in North America.

Unilever Canada, a subsidiary of Unilever, is a diversified consumer products company whose interests in Canada include Unilever Canada – Food and Home & Personal Care, Good Humor-Breyers, Lipton Monarch, Loders Croklaan, BlueWater Seafoods, DiverseyLever Canada, Unilever Cosmetics International
(Canada) and Bertolli Canada. It is best known by brands such as Becel margarine, Lipton, Red Rose Tea, Knorr, Hellman’s, Skippy, Breyer’s, Popsicle, Sunlight Laundry Detergent, Dove, Thermasilk , Degree and Salon Selectives.

Unilever Canada has annual sales of $1.5 billion and employs 3,300 people across Canada.