US beverages and snacks giant PepsiCo has announced the introduction of its Smart Spot symbol, designed to help consumers identify more than 100 of the company’s healthier products, into the Canada market.
Originally introduced in the US in July 2004, the Smart Spot logo will be rolled out nationally in Canada on PepsiCo brands including Tropicana, Gatorade, Baked! Lay’s, Quaker and Diet Pepsi.
“PepsiCo is committed to improving product choices and encouraging healthier lifestyles,” said Brock Leach, senior vice president of new growth platforms and chief innovation officer. “Consumers have told us they want simple, clear and positive information to help them identify and select food and beverage choices that contribute to healthier lifestyles, and the Smart Spot does just that.”
PepsiCo said it developed the Smart Spot criteria based on authoritative statements from the National Academy of Sciences, which provides guidance on food and beverage choices in North America, as well as standards from the US Food and Drug Administration. The company worked with Canadian nutrition experts to adapt Smart Spot criteria for use there.