Canadian yoghurt firm Ultima Foods has announced plans to expand its plant in the eastern city of Granby.
Ultima, which produces Yoplait under licence but also has its own brand, Iögo, will spend C$22m (US$22.5m) over the next two years to increase prodcution at the facility.
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The company, a venture between Canadian dairy co-ops Agropur and Agrifoods International, has already spent C$10m on the plant since May and has plans to spend C$60m on marketing Iögo.
The extra investment will support Iögo and other yoghurt brands including Yoplait, Ultima said.
Ultima president and CEO Gerry Doutre said Iögo had already proven a “success” since its launch in August.
“We are very pleased to be investing yet again so quickly in our Granby plant. The success of Iögo is due to the excellent consumer response, our clients’ support, the commitment of all our employees, and our determination to build upon our leadership in the Canadian yogurt industry,” Doutre said.
