Canadian dairy group Ultima Foods, which produces Yoplait under licence for the local market, has launched its own yoghurt brand.
Ultima, a venture between Canadian dairy co-ops Agropur and Agrifoods International, yesterday (20 August) announced the launch of Iögo.
It has developed a range of seven lines, including probiotic, Greek and kids yoghurts.
Ultima president Gerry Doute claimed Iögo was “a real first for Canada”. He said: “It is the largest brand introduction for a Canadian company in our industry, making it truly bold, inventive and audacious.”
The venture agreed a fresh deal in May to produce Yoplait under licence following a dispute over the production and operation of the brand.
Ultima will produce Yoplait for six more years, with General Mills taking on marketing, distributing and selling the brand across Canada. The deal included plans for the venture to launch its own yoghurt brand.