Canadian pork and poultry company Olymel is to invest CAD2m (US$1.5m) in its processing plant in Red Deer, Alberta.

The investment will equip the plant to manufacture fresh sausages for the western Canadian market. The new processing activity will require modernized refrigeration facilities as well as new equipment in a separate section of the plant. 

The work will begin in mid-July and will create 20 new jobs which will be added to the current workforce of more than 1,400 employees. 

Réjean Nadeau, president and CEO of Olymel, said: “Thanks to this strategic investment, the Olymel Red Deer plant in Alberta is diversifying its local activities and enabling it, among other things, to add value to some of its raw materials. 

“The new section for fresh sausage production at the Red Deer plant is an integral part of an investment plan directed at greater penetration in the Western Canadian market to meet growing demand for sausage products manufactured in Canada.” 

This new activity at the plant will reduce transport transit times for the western Canadian market.

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By GlobalData

Olymel said the move will expand its business base and serve western Canada even better in product categories such as breakfast and fresh sausages, as well as bulk sausage meat.

The company employs more than 11,000 people and has production and processing facilities in Québec, Ontario, Alberta, New Brunswick and Saskatchewan. Its annual sales are around CAD3.2bn. It markets its products mainly under the Olymel, Lafleur and Flamingo brands.