Chicken of the Sea, the US seafood group owned by Thai Union Frozen Products, has launched a line of flavoured salmon pouches as part of a drive to move from a supplier of “affordable protein” to a “culinary innovator”.

The pouches will be available throughout the US and come in three flavours: lemon pepper, barbecue, sweet and spicy. The company is looking at rolling out further variants in the future, Chicken of the Sea said.

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“As the recognised salmon sales leader, Chicken of the Sea enjoys unrivalled salmon expertise and product history – and it is this experience level that made creation of the industry’s first pouched flavoured salmon line possible,” explained Erin Mrozek, Chicken of the Sea director of brand marketing.

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