Chicken of the Sea, the US seafood group owned by Thai Union Frozen Products, has launched a line of flavoured salmon pouches as part of a drive to move from a supplier of “affordable protein” to a “culinary innovator”.

The pouches will be available throughout the US and come in three flavours: lemon pepper, barbecue, sweet and spicy. The company is looking at rolling out further variants in the future, Chicken of the Sea said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“As the recognised salmon sales leader, Chicken of the Sea enjoys unrivalled salmon expertise and product history – and it is this experience level that made creation of the industry’s first pouched flavoured salmon line possible,” explained Erin Mrozek, Chicken of the Sea director of brand marketing.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now