The incorporation of Tai Na International Fruits, a wholly-owned subsidiary of China Fruits Corp., has been approved.
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Tai Na International will mainly engage in the wholesale of fruit products and the creation of a future sales network.
The opening of direct supply shops, operated in the form of self-operation contracting, is an important step for Tai Na International to develop in northern China.
Tai Na International’s CEO Chen Quanlong said: “It is estimated that Tai Na International will open 100 fruit chain stores throughout China in 2008. In order to provide people with healthy fruits and build a Chinese fruit brand, the company will send fruits from place of origin to households everywhere, like milk.”
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