Franz Fischler, EU Commissioner for Agriculture, Rural Development and Fisheries, is to pay an official visit to China at the end of March in order to promote EU food products.

Fischler will be accompanied by a high-level business delegation of executives from leading European food producers.

As well as holding a series of meetings with Chinese ministers and officials from the Shanghai municipality, Fischler also plans to participate in business round tables and seminars and attend the opening of food trade fair SIAL China.

The commissioner’s meetings will focus on farm trade relations between China and the EU, China’s WTO accession and its impact on farm trade, relaunching the stalled WTO talks on agricultural trade liberalisation and rural development, an issue of increasing importance in China and the EU.

“Europe is tasty! This is the message I will carry to China. Be it wine, cheese, ham or olive oil, the EU has a longstanding tradition of quality food. China and the EU have great food trade potential which has to be further developed. My visit to China will contribute to further strengthening our trade ties. It will also enable the EU business delegation to explore new business opportunities for their outstanding food and drink products,” Fischler said.