Indian diversified conglomerate Tata is planning to take its Tetley tea brand to China, one of the world’s major tea-producing and -consuming nations.
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Last year saw Tata launch Tetley into Bangladesh, Pakistan and Russia via its UK-based subsidiary. It is now reported by India’s Business Standard to be looking at the instant tea business in China, which is currently dominated by the Lipton brand, owned by Anglo-Dutch giant Unilever.
Tata has historically entered new markets by forming partnerships with local companies or though brand licensing agreements. In Pakistan, the company set up a joint venture with Lakson, one of Pakistan’s largest enterprises to import and distribute its tea in that country. It is not known whether Tata is already in talks with any specific business partners in China.
