Australian food group Montec International is continuing its push into China, with the company receiving interest from wholesalers, distributors and dairy manufacturers.

The moves were revealed in a release posted to the Australian Stock Exchange, updating the market on the company’s strategy in China following the appointment of managing Andrew Teoh in April.

Montec said it is focused on building relationships with wholesalers as the “realigned business model will not bear the high entry cost of direct selling to retail channels and will be supported by our suppliers’ objective to gain entry to China’s growing food and beverage industry”.

The company will market its own Dairypure brand of UHT monounsaturated milk and infant formula powder, a number of wines to be sold under the Red Country label, Serendipity ice cream, Manuka Honey and Medical Manuka as well as Cocoa Far wine infused chocolates.

Montec has also completed pilot plant testing and produced commercial quality samples of its proprietary formula, mono-unsaturated ingredient milk powders, which it said allows its customers to offer healthier ingredients as the base to finished consumer products, including ‘Growing up powders’ and speciality health products.

Montec added that samples have been supplied to several potential customers in China for testing and evaluation.

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By GlobalData