The Chinese unit of Swiss food giant Nestlé is confident that it can make its coffee products successful in China despite the strong tradition of tea drinking among Chinese people.
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President of Nestlé China Josef M Mueller said that the company had already successfully introduced coffee into countries famous for their tea-drinking culture such as the UK and Japan. Mueller believes the company can also succeed in turning China into a nation of coffee drinkers.
Nestlé China has also said it is working to improve the taste of its coffee and to diversify products in a bid to increase its market share in China, reported the Business Daily Update.
