Nestle is to invest CNY500m (US$81m) in tripling ice cream production at its facility in Guangdong in China.
Nestle, which opened the ice cream facility in March 2008, will make the investment over a five-year time frame in a bid to grow the business in southern China.
Go deeper with GlobalData
The company aims to strengthen its leadership position in the Guangdong ice cream market with its two main brands: Nestle and Wuyang. Nestle said it will increase capacity at the plant for those two brands in particular and replace old production lines.
The Guangzhou plant runs at a capacity of around 200m cones daily and is Nestle’s largest cone production facility, it said.
Due to fierce competition, Nestle closed its Shanghai ice-cream plant at the end of 2011.
See Also:
Nestle, however, emphasised at the time it would make “significant investments” in its other ice cream operations in China. As well as its Guangzhou plant, the group operates a facility in Tianjin in the north of China.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
