Food giant Unilever has joined forces with US restaurant chain PF Chang’s China Bistro, to develop a line of frozen Asian entrées for the US market.
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The licensing agreement will involve the products being produced and sold under the PF Chang’s brand name. Terms of the licensing agreement were not disclosed.
“Unilever revolutionised frozen ethnic cuisine in 2005 by introducing consumers to the award-winning taste of Bertolli Frozen Italian Skillet Meals. We are excited by the prospect of doing it again, this time in Asian cuisine, in partnership with PF Chang’s,” said John LeBoutillier, Unilever’s senior vice president, Foods US. “The opportunity is significant. From research, Asian cuisine ranks only behind Italian among ethnic cuisines for consumers.”
The companies will work together on the development and launch of the new premium line of frozen Asian-style entrées. A launch date for the new products has not yet been set.
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