YUM! Brands Inc, operator of the KFC and Pizza Hut fastfood chains, is planning to open its first Taco Bell restaurant in China by 1 May, selling tacos and burritos to residents and office workers in the nation’s biggest commercial city, Shanghai.
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Yum!, which already runs more than 800 KFC and Pizza Hut outlets in China, will open a 460-square metre Taco Bell restaurant on Nanjing Road.
The company – formerly Tricon Restaurants – says that it intends to expand Taco Bell across China, but will base the speed of the roll out on the success of the Shanghai operation.