Bragg Live Foods, a US-based manufacturer of cider vinegars and dressings, has been acquired by a group of investors led by consumer-focused private-equity firm Swander Pace Capital.

Financial details were not disclosed by the consortium, which also includes investment firm Dragoneer Investment Group, singer Katy Perry, actor Orlando Bloom and the founder of US drinks maker Pressed Juicery, Hayden Slater, according to a statement.  

Formed in 1912, Bragg Live Foods is a health and wellness business headquartered in Santa Barbara, California. The company also produces condiments, seasonings, organic extra virgin olive oils, and ready-to-drink beverages for retailers, natural food stores, and e-commerce channels. Customers include Walmart, Kroger, Whole Foods Market and Sprout’s Farmers Market.

Patricia Bragg, who has been chief executive of Bragg Live Foods for 65 years, said: “I am so thrilled to partner with Swander Pace, Katy and Orlando, Dragoneer and Hayden to bring Bragg products to more people. Everyone needs to take control of their health to live a long, vital, happy life. This is a very special moment for our brand, and I can’t wait to reach millions more people worldwide.” 

Bragg Live Foods holds a “dominant position in the high-growth apple cider vinegar category”, said Swander’s CEO Andrew Richards, adding: “We are excited to work closely with Bragg’s leadership team – including Patricia Bragg – as we embark on the company’s next chapter of growth.”   

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