Australia’s second largest supermarket chain, Coles, is being taken to court by the country’s competition watchdog, which alleges Coles’ treatment of suppliers represents “unconscionable conduct in contravention of the Australian Consumer Law”.

The Australian Competition and Consumer Commission said yesterday (16 October) that it has initiated proceedings in the Federal Court of Australia against Wesfarmers-owned Coles.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“This is a matter of significant public interest involving allegations of unconscionable conduct by a large national company in its dealings with small business suppliers in the highly concentrated supermarket industry,” ACCC Chairman Rod Sims said.

“The ACCC alleges that Coles took advantage of its superior bargaining position by demanding money from suppliers that it was not lawfully entitled to, and was, in all the circumstances, unconscionable.”

Sims said that Coles’ dealings with its suppliers were “contrary” to the “prevailing business and social values which underpin business standards”.

In a separate case launched in May, the ACCC took issue with Coles’ active retail collaboration (ARC) programme.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

This latest action focuses on the “day-to-day” interactions between Coles and suppliers. The ACCC alleges that in 2011 Coles asked suppliers to pay for “profit gaps” – the difference between the level of profit Coles targeted and achieved; required suppliers to pay for “waste” and markdowns; imposed fines and penalties for late deliveries; and pressured suppliers for other forms of payment.

The ACCC is seeking pecuniary penalties, declarations, injunctions and costs.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact