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September 27, 2016

ConAgra acquires Frontera Foods’ “gourmet” brands

ConAgra Foods has acquired fellow US group Frontera Foods, including the Frontera, Red Fork and Salpica brands. 

ConAgra Foods has acquired fellow US group Frontera Foods, including the Frontera, Red Fork and Salpica brands.

Frontera is the packaged foods business of chef Rick Bayless, owner of the Frontera Grill, Topolobampo and Xoco restaurants in Chicago. The business was founded in 1996 in partnership with Manny Valdes, Frontera CEO. It manufactures “authentic”, “gourmet” Mexican food and contemporary American cooking sauces. 

Under the Frontera brand, the group produces “premium” Mexican salsa, sauces, snacks and meals, ConAgra said. Red Fork is known for its American cooking sauces. Salpica is a Tex-Mex salsa line.

“We are excited to add the Frontera, Red Fork and Salpica brands to our portfolio. In particular, the Frontera brand is a pre-eminent gourmet Mexican food brand in North America. We believe it provides a tremendous platform off which we can build,” ConAgra president and CEO Sean Connolly said.

Terms of the deal were not disclosed. 

Bayless and Valdes will continue to “actively support” the business, ConAgra said. 

Bayless stressed ConAgra will continue to operate to the “same standards of excellence” with the “same values and fresh ingredients” that have made the business a success. Valdes added: “We believe ConAgra is a fantastic partner to help us deliver the same level of authentic, gourmet food products to even more homes across the country.”

The acquisition does not include any restaurant assets, including Frontera-branded restaurants.

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