ConAgra Foods is working to revitalise its Healthy Choice frozen food brand in the US through the introduction of Simply Café Steamers.
The frozen meal line contains "100% natural proteins", is free from artificial additives and is low carb, the company said.
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"Our consumers are always looking for healthy yet delicious meal options and they're showing a growing interest in foods with real, simpler ingredients," said Kat Hrabovsky, senior brand manager. "Simply Café Steamers deliver the taste, texture and flavour benefits of steaming, but with 100% natural protein, and absolutely no artificial ingredients."
The Simply varieties are an extension of the brand's Café Steamers line, which features a steaming basket to maintain "freshness".
Simply Café Steamers consists of eight varieties: Meatball Marinara, Chicken Fried Rice, Lemon Herb Chicken, Chicken Pasta Primavera, Grilled Chicken & Broccoli Alfredo, Chicken & Vegetable Stir Fry, Southwestern Style Chicken and Grilled Chicken Pesto & Vegetables.
Healthy Choice Simply Café Steamers are available at grocery stores nationwide for the suggested retail price of US$3.29.
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By GlobalData
