ConAgra Foods is working to revitalise its Healthy Choice frozen food brand in the US through the introduction of Simply Café Steamers.

The frozen meal line contains "100% natural proteins", is free from artificial additives and is low carb, the company said.

"Our consumers are always looking for healthy yet delicious meal options and they're showing a growing interest in foods with real, simpler ingredients," said Kat Hrabovsky, senior brand manager. "Simply Café Steamers deliver the taste, texture and flavour benefits of steaming, but with 100% natural protein, and absolutely no artificial ingredients."

The Simply varieties are an extension of the brand's Café Steamers line, which features a steaming basket to maintain "freshness".

Simply Café Steamers consists of eight varieties: Meatball Marinara, Chicken Fried Rice, Lemon Herb Chicken, Chicken Pasta Primavera, Grilled Chicken & Broccoli Alfredo, Chicken & Vegetable Stir Fry, Southwestern Style Chicken and Grilled Chicken Pesto & Vegetables.

Healthy Choice Simply Café Steamers are available at grocery stores nationwide for the suggested retail price of US$3.29.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.