ConAgra Foods has teamed up with health and wellness foods producer, Skinnygirl, for the US launch of a low-calorie popcorn line.
The Skinnygirl Microwave Popcorn range, comprising Lime & Salt and Butter & Sea Salt flavours is a collaboration between Skinnygirl and ConAgra’s Orville Redenbacher’s brand.
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By GlobalDataThe snacks are available in 10 mini bags. It contains 25 calories per cup of popped corn.
“Skinnygirl Microwave Popcorn represents what women want in a snack – a permissible indulgence,” said Jill Rahman, ConAgra Foods vice president and general manager for salty snacks. “The marriage of Orville Redenbacher’s delicious popcorn and Skinnygirl’s contemporary flavors creates a snack that we know consumers will love.”
A pack of 10 bags are available nationwide for an RSP of US$4.99.