US confectioner Just Born has announced a sales partnership with a New York-based subsidiary of French chocolatier Cemoi.
Under the terms of the deal, Pennsylvania-based Just Born said it will work with Cemoi Inc, which opened its New York office in 2012, to expand the French company’s range of chocolate products in the US.
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Just Born, which opened in 1923 as a chocolate company selling French-style chocolates and is known for iconic candy brands including Peeps, said it will fully represent Cemoi “and help bring awareness of the chocolate to defined customers, while offering in-depth knowledge in the market”.
David Yale, president of Just Born, said both companies will benefit from their combined strengths. “This collaboration gives our loyal customers access to a larger selection of products that we know they’ll love.”
Cemoi Inc spokesperson Jacques Abeille said the move marked “a first step to a long-term business agreement” as part of a strategy to increase global sales for the company, which was founded in 1814.
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Earlier this year, Just Born was among six US firms that pledged not to advertise confectionery to children aged under 12 in the US.
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