Bellisio Foods, the US frozen-food business now backed by Thai giant Charoen Pokphand Foods, has launched a line of meals, emphasising the quality of the ingredients and price of the products.
The company claimed the So Right range combined “real ingredients and great flavours at a truly affordable price”.
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Products from the 12-strong line, which includes Szechuan-style kung pao chicken and a chicken burrito bowl, are being listed in retailers including Walmart, Kroger and Albertsons.
Bellisio said the meals are free of trans fats, high fructose corn syrup, artificial flavors and colours, while containing at least 11 grams of protein. It added “many” of the dishes have 300 calories or less, as well as a maximum of ten grams of total fat.
A spokesperson said the “average price” for the meals is US$1.80. “Almost all retailers are retailing it for less than $2,” she added.
Charoen Pokphand Foods bought Bellisio, the US’s third-largest single-serve frozen entree maker, from private-equity group Centre Partners for US$1.08bn last year.
