CSM Bakery Solutoins and baked goods chain Cinnabon have entered a partnership to bring Cinnabon branded sweet treats to retail and foodservice channels.
The company are launching a line of fresh baked cookies, muffins and pound cake under the brand Crafted by Cinnabon. This will be the brand’s first line of fresh bakery treats available in single serve or in multi-serve channels such as grocery, convenience stores, university campuses and other food service outlets.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The range consists of four varieties: frosting filled streusel muffin, marble pound cake, caramel pecanbon, and cinnamon chip cookie.
“Cinnabon is a widely recognised global brand associated with craveability and quality and we are excited to be able to provide grocers and foodservice operators the opportunity to offer these amazing treats,” said Gretchen Sussman, vice president of foodservice North American at bakery group CSM. “At CSM, we are looking to enhance the bakery experience operators and retailers provide their consumers. These baked goods Crafted by Cinnabon do that and also provide the opportunity to make the bakery area a destination any time of day.”
