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March 8, 2016

Dang Foods accepts funding from Sonoma Brands

Venture fund Sonoma Brands has announced investment into US all-natural food products maker Dang Foods.

Venture fund Sonoma Brands has announced investment into US all-natural food products maker Dang Foods.

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Dang Foods, whose portfolio includes Coconut Chips and Onion Chips, said it was “excited” to be the first brand to receive funding from Sonoma “whose granular understanding of the snacking space in the US will accelerate Dang Foods’ future”.

“We are excited to accept our first round of funding from Sonoma Brands and look forward to what this strategic partnership will help us accomplish in the months to come,” said Vincent Kitirattragarn, founder of Dang Foods. “With the support, resources and expertise of Sonoma Brands, we are confident that we will continue to be the leader in developing healthy, dang-worthy snacks.”

Sonoma said the companies planned to work collaboratively to accelerate growth and continue to innovate the chip space with new ingredients and flavours.

Sonoma Brands founder, Jon Sebastiani, added:  “We couldn’t be more proud that our first investment is in a category that is parallel with our experience and background. Dang Foods is a true category disrupter in the snack industry with a family story and a passion for culinary roots that resonates deeply with our team. We are excited to be a part of their Dang story.”

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What’s missing from your IPO industry assessment?

IPO activity all but stopped in 2020, as the investment community grew wary of the effects of COVID-19 on economies. No matter how deserving a business was of flotation, momentum was halted by concerns of when a ‘new normal’ of working patterns and trade would set in. Recently, sentiment has changed. Flotations picked up again during the second half of 2021, and now in 2022 the mood is decidedly optimistic. Business leaders have their eyes on fast rebounding economies, buoyant market indices and the opportunity once again to take their businesses public. As a result, global IPOs are expected to hit back this year. With GlobalData’s new whitepaper, ‘IPOs in Consumer and Retail: 5 must-include elements for your prospectus industry report’, you can explore exactly what is needed in the essential literature. GlobalData’s focus lies in the critical areas to get right:
  • Macroeconomic and demographic environment
  • Consumer context
  • Industry environment
  • Competitive environment
  • Route to market
Interested to learn more about what to include in your IPO Industry Assessment report? Download our free whitepaper.
by GlobalData
Enter your details here to receive your free Report.

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