Venture fund Sonoma Brands has announced investment into US all-natural food products maker Dang Foods.
Dang Foods, whose portfolio includes Coconut Chips and Onion Chips, said it was “excited” to be the first brand to receive funding from Sonoma “whose granular understanding of the snacking space in the US will accelerate Dang Foods’ future”.
“We are excited to accept our first round of funding from Sonoma Brands and look forward to what this strategic partnership will help us accomplish in the months to come,” said Vincent Kitirattragarn, founder of Dang Foods. “With the support, resources and expertise of Sonoma Brands, we are confident that we will continue to be the leader in developing healthy, dang-worthy snacks.”
Sonoma said the companies planned to work collaboratively to accelerate growth and continue to innovate the chip space with new ingredients and flavours.
Sonoma Brands founder, Jon Sebastiani, added: “We couldn’t be more proud that our first investment is in a category that is parallel with our experience and background. Dang Foods is a true category disrupter in the snack industry with a family story and a passion for culinary roots that resonates deeply with our team. We are excited to be a part of their Dang story.”
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