Danone has launched a ready-to-eat custard line in India.

The new product is available in vanilla flavour and in two sizes: 200ml or 900ml.

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The custard is 100% vegetarian. Danone claims so far custard has been available to the Indian market in a pre-mix format which is “often time consuming and tedious to make”.

Laurent Marcel, managing director Danone’s Indian arm, said: “In today’s world everything is faster and more complex, hence food industry needs to respond to the changing lifestyles and nutritional needs. As we grow our business in India, we plan to create a diverse product portfolio for our consumers tailored to the nutritional needs and Indian taste. Indian consumers are ready for value added dairy products and we believe this product will be loved by Indian consumers of all age groups.”

The range is priced at INR40 (US$0.59) for the small format and INR150 for the larger format.

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