French dairy giant Danone is to invest EUR25m (US$29.3m) in converting a plant in its home market for the production of organic baby milk.

The move, confirmed to just-food by a Danone spokesperson, will see the company injecting the money to convert its Blédina plant in Steenvoorde for the purpose.

“The Blédina plant will become Danone’s reference site for the production of organic infant milk,” the spokesperson said, adding that the company also “intends to support around 40 breeders in the region in converting to organic farming”.

Danone said the move is in response to changing consumer buying patterns.

The spokesperson said: “Essentially, to meet the growing demand of French consumer for organic products, Danone is continuing its development in the Hauts de France region.”

Last month, Danone announced it was entering the organic baby milk segment in the UK and Ireland with its Aptamil brand. It launched a three-strong range of milk powders – Infant Milk, Follow On Milk and Toddler Milk.

The company, one of the world’s largest infant-formula companies, is to announce its third-quarter results on Tuesday.