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March 2, 2016

Danone’s Happy Family launches premium baby food 

Danone's organic baby food business Happy Family is launching a line of organic baby foods, Clearly Crafted, that come in transparent pouches.

Danone’s organic baby food business Happy Family is launching a line of organic baby foods, Clearly Crafted, that come in transparent pouches.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Clearly Crafted will list its recipes directly on the pouch, the company revealed. 

“Parents are looking for openness and honesty from the companies they buy products from, especially for their baby,” said CEO and founder, Shazi Visram. “We developed Clearly Crafted with this in mind. We want to share every aspect of the product story, from the farms where we grow our ingredients to the recipes that we use. Parents can feel confident feeding their children, by knowing and seeing exactly what’s inside the pouch.”

Touting the traceability of its ingredients, Happy Family said it partners with organic farmers that implement good agricultural practices. Happy Family has also launched HappyFarms.com, a website where parents can learn more about the group’s suppliers. 

“Today’s parents seek clarity and transparency in their purchases for baby, especially when it comes to food. We’re proud to share our product details from start to finish,” added Visram.

The Clearly Crafted range will comprise of 12 SKUs of organic fruit and vegetable purees for babies four months and older. It will be available at retailers Amazon.com, Babies R Us, Diapers.com, Target and Whole Foods throughout the US for US$1.79.

Click here to see just-food’s interview with Happy Family CEO and founder Shazi Visram.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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