Danone's US baby food business Happy Family has launched a line of adult snacks.
Happy Family is an organic food brand that creates products for babies and toddlers. It is rolling out Shine Organics, a brand offering a line of adult snacking pouches made with a blend of organic fruit and veg.
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The range is available in four flavours and Danone said Shine Organics pouches contain "nourishing, wholesome and unique ingredients including turmeric, green tea, parsley, and passion flower that benefit body, mind and mood".
"Happy Family pioneered the pouch category and for years we’ve been delivering organic fruit and vegetable nutrition to little ones through this convenient format that allows parents more flexibility and mobility with feeding," said Shazi Visram, founder and CEO of Happy Family. "We’re thrilled to now expand into adult snacks, created specifically for those who expect and demand more from their food."
Shine Organics pouches are available at a suggested retail price of US$5.99 for a 4-pack and $1.69 for singles of 4.22 oz. pouches.
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