Danone's US baby food business Happy Family has launched a line of adult snacks.

Happy Family is an organic food brand that creates products for babies and toddlers. It is rolling out Shine Organics, a brand offering a line of adult snacking pouches made with a blend of organic fruit and veg.

The range is available in four flavours and Danone said Shine Organics pouches contain "nourishing, wholesome and unique ingredients including turmeric, green tea, parsley, and passion flower that benefit body, mind and mood".

"Happy Family pioneered the pouch category and for years we’ve been delivering organic fruit and vegetable nutrition to little ones through this convenient format that allows parents more flexibility and mobility with feeding," said Shazi Visram, founder and CEO of Happy Family. "We’re thrilled to now expand into adult snacks, created specifically for those who expect and demand more from their food."

Shine Organics pouches are available at a suggested retail price of US$5.99 for a 4-pack and $1.69 for singles of 4.22 oz. pouches.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.