Daring Foods CEO Ross Mackay is to leave his role at the Los Angeles-headquartered plant-based food group.
Mackay announced his departure through a post on LinkedIn on Friday (29 March), indicating he would be moving into the role of chairman emeritus.
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Just Food has asked Daring Foods to confirm when Mackay will start in the new position and whether a replacement has been found as CEO.
According to statements made by Mackay on social media yesterday (1 April), he is entering beverages with a new company called Cadence, which will focus on electrolyte drinks.
Mackay has set up Cadence in Los Angeles alongside George Heaton, owner of the British luxury fashion brand Represent.
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Commenting on his departure from Daring Foods, Mackay said: “This journey has been the most fulfilling and intense experience of my life. The decision comes from a place of deep respect for what we’ve achieved together and a belief in the enduring spirit of Daring.”
He added: “Although my role is changing, my belief in our collective vision remains unwavering. Daring is more than a company – it’s a testament to what is achievable when people unite under a shared vision.”
Daring Foods produces a range of plain, flavoured and breaded plant-based chicken pieces, wings, and patties as well as frozen meatless chicken-based ready meals.
Founded in 2018 in Scotland by Mackay and Elliott Kessas, the company moved its headquarters to the US and launched there in 2020.
Daring Foods raised a total of $120m between 2018 and its $65m Series C round in 2021, with investment coming from the likes of VC groups Founders Fund, Maveron, Palm Tree Crew, capital market firm D1, and celebrities such as Drake.
Since launching onto the US market, the business now markets to more than 15,000 retailers, including Walmart, Target, Sprouts, Kroger and Whole Foods. It also sells in restaurants across the country.
