Del Monte has entered into a licensing agreement with Walt Disney Co. to use Minnie Mouse and Spider-Man characters on products in the Middle East and North Africa.
The characters will first appear on Del Monte Nectars, a range of fruit drinks.
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The licensing agreement includes the rights for the production and distribution of co-branded fresh produce – fruits and vegetables – nectars, fresh juices, fresh cut snacks and dried fruits categories, the company said.
