Del Monte has entered into a licensing agreement with Walt Disney Co. to use Minnie Mouse and Spider-Man characters on products in the Middle East and North Africa.
The characters will first appear on Del Monte Nectars, a range of fruit drinks.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The licensing agreement includes the rights for the production and distribution of co-branded fresh produce – fruits and vegetables – nectars, fresh juices, fresh cut snacks and dried fruits categories, the company said.
