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October 30, 2019

Del Real Foods names former TreeHouse man Michael Axelrod as CEO

US-based Del Real Foods has appointed a former division president at TreeHouse Foods as its chief executive officer.

By Leonie Barrie

US-based Del Real Foods has appointed Michael Axelrod as its chief executive officer.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Axelrod joins the California business, which produces Mexican-style food, following a spell as CEO of Passport Global Foods and Fine Choice Foods but before that he was president of TreeHouse Foods’ US$1.5bn condiments division.

He has also worked for McCain Foods and Kraft Foods.

Del Real is owned by a private fund affiliated with Palladium Equity Partners in partnership with the Cardenas family, the company’s founders.

It has recently doubled its manufacturing capacity and expanded distribution of its products. 

Ed Lambert, Del Real’s executive chairman, said: “Michael is a highly experienced and well-regarded business leader who brings to Del Real almost three decades of experience leading and building food companies.

“He is a people- and customer-centred individual who is ideally suited to help us as Del Real Foods moves to its next level of development.”

Axelrod said: “Del Real has a tremendous brand, a growing consumer base, and a strong innovation engine that has produced authentic and delicious products for many years. I am honoured to help drive its growth alongside Palladium and the Cardenas family.”

Del Real Foods is a manufacturer of branded and private label heat-and-serve Mexican cuisine products, as well as fresh salsas and side dishes. 

The company sells its products in the retail, foodservice, wholesale and club channels.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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