US-based Del Real Foods has appointed Michael Axelrod as its chief executive officer.
Axelrod joins the California business, which produces Mexican-style food, following a spell as CEO of Passport Global Foods and Fine Choice Foods but before that he was president of TreeHouse Foods’ US$1.5bn condiments division.
He has also worked for McCain Foods and Kraft Foods.
Del Real is owned by a private fund affiliated with Palladium Equity Partners in partnership with the Cardenas family, the company’s founders.
It has recently doubled its manufacturing capacity and expanded distribution of its products.
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Ed Lambert, Del Real’s executive chairman, said: “Michael is a highly experienced and well-regarded business leader who brings to Del Real almost three decades of experience leading and building food companies.
“He is a people- and customer-centred individual who is ideally suited to help us as Del Real Foods moves to its next level of development.”
Axelrod said: “Del Real has a tremendous brand, a growing consumer base, and a strong innovation engine that has produced authentic and delicious products for many years. I am honoured to help drive its growth alongside Palladium and the Cardenas family.”
Del Real Foods is a manufacturer of branded and private label heat-and-serve Mexican cuisine products, as well as fresh salsas and side dishes.
The company sells its products in the retail, foodservice, wholesale and club channels.
