Denmark-based Arla Foods has revealed its new organisational structure, which focuses on four main business areas: Consumer Nordic, Consumer International, Consumer UK and Global Ingredients.
Arla said the four business areas will strengthen its positions in the Nordic area and in international markets and thus assure its milk producers of a tenable milk price, now and in the future. The four business areas will be responsible for everything from production to sales and marketing for their respective area. A new corporate centre to integrate inter-group functions will be also established.
“Our driving force is in the business. Therefore, as many of our activities as possible should be close to the daily business,” said Peder Tuborgh, Arla Foods’ managing director.
Arla’s sales of cheese and butter outside the three home markets of Denmark, Sweden and the UK will be gathered under Consumer International. The production division and, consequently, Arla’s production of cheese and butter at the Swedish and Danish plants will also come under Consumer International with Mikael Sternberg Christiansen, director of the company’s Europe division, as its head.
The home markets of Denmark and Sweden, as well as Finland and Norway, will be gathered under Consumer Nordic. The production of fresh products will also come under Consumer Nordic. Group director Hans-Åke Hammarström will become head of Consumer Nordic with overall responsibility for the Nordic market. Anders Svensson has been appointed as Hammarström’s successor as executive director of the Sweden division. Tim Ørting Jørgensen takes up the position of executive director in Denmark.
Arla’s milk protein and whey protein activities come under Global Ingredients. Production of powder and protein products is the responsibility of Global Ingredients. Peter Lauritzen, director of Arla Foods Ingredients remains responsible for the business area of Global Ingredients.
Consumer UK’s activities will incorporate Arla Foods UK, Arla Foods’ partnership with Fonterra with regard to butter and blends, and export activities from Sweden and Denmark to the UK. UK-based group director Kim Nielsen will assume overall responsibility for Consumer UK.