The council says consumers believe Lurpak is pure butter although Arla is now selling a Lurpak product that contains vegetable oil. “The consumer council believes it’s misleading to use the Lurpak brand name on a mixed product because a large number of consumers will confuse the product with butter,” said the council’s Camilla Udsen.
Udsen said Arla, which took over the Lurpak brand several years ago, has a responsibility to maintain the product as pure butter.
“If the trend continues to cheese and yoghurt-like products, we would obviously be talking about lower-quality products. You have to remember that vegetable fat is a lot cheaper than milk fat,” said Udsen.